It's Free

Heroes By Choice and it's affiliated professionals are pledged to honor the U.S. policy for the achievement of equal housing opportunity throughout the nation. Heroes By Choice encourages and supports an affirmative advertising and marketing program in which race, color, religion, sex, handicap, familial status, or national origin create no barriers for any person to obtain housing or the discounts  associated with Heroes By Choice.

Are you a Hero? Check the list! Our Heroes save when buying or selling Real Estate in Kentucky.


  • Firefighters, EMS & 9-1-1
  • Foster & Adoptive Parents
  • All Healthcare Professionals
  • Teachers & Home School Parents 
  • Law Enforcement & Corrections Officers
  • Elder Caregivers & Volunteers
  • Parents/Caregivers of Children with Special Needs
  • Coaches & School Volunteers
  • U.S. Military (present & former)
  • Military Parents & Grandparents
  • Kentucky Farmers
  • Living Donors


To participate in our program, simply register as a Hero and we will take care of the rest.  Just by being who you are...doing what you do, you save on closing costs when you buy, sell or refinance property in Kentucky.  You'll work with seasoned Real Estate and/or Mortgage professionals who have chosen to give back to Heroes who give so much to our community and improve the quality of life for others. Heroes By Choice in Lexington, serving ALL Kentucky Heroes.