Heroes By Choice and it's affiliated professionals are pledged to honor the U.S. policy for the achievement of equal housing opportunity throughout the nation. Heroes By Choice encourages and supports an affirmative advertising and marketing program in which race, color, religion, sex, handicap, familial status, or national origin create no barriers for any person to obtain housing or the discounts  associated with Heroes By Choice.


It's Free

Are you a Hero? Check the list! 


  • Firefighters, EMS & 9-1-1
  • Foster & Adoptive Parents
  • All Healthcare Professionals
  • Teachers & Home School Parents 
  • Law Enforcement & Corrections Officers
  • Elder Caregivers & Volunteers
  • Parents/Caregivers of Children with Special Needs
  • Coaches & School Volunteers
  • U.S. Military (present & former)
  • Military Parents & Grandparents
  • Kentucky Farmers
  • Living Donors


To participate in our program, simply enroll as a Hero and we will take care of the rest.  Just by being who you are...doing what you do, you save on closing costs when you buy, sell or refinance property in Kentucky.  We will pair you with our seasoned Real Estate and/or Mortgage professionals.  Our network of Real Estate Agents & Loan Officers have committed to give back to Heroes who give so much to our community and improve the quality of life for others. Heroes By Choice's network currently serves Kentucky Heroes in Lexington, Nicholasville, Richmond, Georgetown, Winchester, Frankfort, Lawrenceburg, Midway, Versailles, Berea, Paris, Cynthiana, Wilmore, Danville, Lancaster, Stanford, Harrodsburg.  

*Real Estate Agents located outside this area interested in partnering with HBC should contact us using the contact page on this website.